Top Spanish football club Real Betis has signed a two-year shirt sponsorship with Trainline, the digital ticketing provider. A two season agreement has been signed with Trainline, Europe’s number one most downloaded rail app, to join the Club’s portfolio of sponsors including appearing on the back of Real Betis shirts as sponsor. An e-wallet app founded in 2016, MuchBetter has been involved in a variety of sporting deals, sponsoring cricket teams, football teams, cyclists, boxers and poker players. Through this sponsorship, LegacyFX aims to foster greater relations with the Betis fanbase and within the forex trading community. The club’s home stadium, Estadio Benito Villamarín, holds nearly 61,000 people, which the trading company aims to leverage to the fullest. A Danish sportswear brand founded in 1923, Hummel has sponsored some big names over the years and currently sponsors Southampton, Everton, the Denmark national football setup and several other football teams.

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Cruzcampo entered the footballing world with Sevilla FC, the Spanish national team and Real Betis. Finetwork replaced Betway as Real Betis’ front-of-matchday-shirt sponsor in August 2021. Betway’s departure was possibly the result of the Spanish government’s decision to ban all deals with gambling firms. Finetwork is a Spanish telecommunications company that got into the sporting world in 2020 when it partnered with the Spanish Basketball Federation.

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Over the years, Real Betis has secured notable sponsorship deals with brands like Gree, Hummel, Revel, Trainline, Volvo, Finetwork and Herbalife, which have enhanced its global visibility. These partnerships include front-of-shirt sponsors, sleeve sponsors, and training kit sponsors. For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Whilefootball sponsorship was their first choice and remains popular, brokers are alsoexploring other sports opportunities to cater to specific regional or demographicinterests. For instance, CMC Markets has secured deals with a rugby forex broker rating team in NewZealand and a cricket team in Australia, while CFI is sponsoring Jordan’snational basketball team.

With over seven years of experience in the region, Gree Products has built an extensive distribution network and a skilled team of over 70 professionals. The company operates a large logistics network with two warehouses spanning over 20,000 m² and a robust after-sales service network with more than 250 technicians and service centers. The brand hopes to synergise with the club and create brand awareness among their fans and also launch creative initiatives with the Spanish side in near future. In 2000, it was acquired by Heineken but remains a big brand in Spain and other parts of Europe.

The club has already signed over 35 internationalagreements, contributing to its global brand growth. This collaboration marks an exciting chapter for both Gree and Real Betis, as both organizations are focused on transformation and social responsibility. Gree aims to strengthen its presence in the market and leverage the power of Real Betis’ global fan base to showcase its cutting-edge air conditioning technology. Additionally, Gree is closely aligned with Real Betis’ “Forever Green” project, emphasizing sustainability. The two brands will collaborate on promoting green initiatives and exploring new opportunities to create lasting impact both locally and internationally.

Trainline’s logo will appear on the back of matchday shirts worn by the men’s, women’s, and Futsal teams of the Seville club. Regardlessof the sport chosen, brokers build brand awareness through teams and athletes, giving access to a broad range of potential customers. RamónAlarcón, the CEO of Real Betis, emphasized the significance of the club’sassociation with major global companies like AUS Global. He views Real Betis asan influential platform for promoting their services. Gree Products represents the Gree brand in Spain, France, and Portugal, providing thermal comfort solutions for households, businesses, and large-scale facilities.

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Real Betisis an award-winning football club based in Seville with a history dating backto 1907. It has been one of the league’s top teams in recent seasons, finishingamong the top five teams. AUS Globalis a multinational company, which was established in Melbourne in 2003.

The Spanish company was founded only recently in 2019 but is already going for the big sporting names in the country. The corporate image of AUS Global will appear on the official game shorts worn by the first team. Real Betis has a rich footballing history, including winning La Liga in 1935 and three Copa del Rey titles, with the most recent triumph in 2022. Some of the famous players who have represented Real Betis include Joaquín, Rafael Gordillo, and Dani Ceballos, each of whom has contributed significantly to the club’s legacy.

• This agreement came to be due to the success of the Real Betis Academy, which is already operating in Zimbabwe.
• The protected 3,300 m² area surrounding the spring ensures the water remains free from impurities, contributing to its recognition as a high-quality mineral water since 1999.
• As one of the world’s largest air conditioning manufacturers, Gree will become the main sponsor of the club for the next three seasons, starting on July 31, 2024, and continuing through to June 30, 2027.
• AUS Globalis a multinational company, which was established in Melbourne in 2003.
• This model has been crafted from a structured technical fabric that not only offers durability and breathability, but also incorporates embossed vertical stripes inspired by the historic Real Betis stripes.

“We are talking about one of the most used digital platforms to find the best possible rail and coach options, with different routes, price ranges, and even the possibility to choose less polluting trips. It is of great pride that Trainline accompanies us for these two years and that it is part of our team during match days,” he added. “For us, it is very important to be linked to brands that operate globally, have such a high reputation in their sector, and align with the sustainability aspirations of the Club,” Betis’s CEO Ramón Alarcón said. Real Betis has placed the environmental benefits of rail travel as a high priority with its new shirt sponsor. Volvo has joined this platform, which aims to use football to help reduce the impact of climate change.

Real Betis and Trainline announce partnership until 2026

With this agreement, Renfe also goes one step further in its commitment to the promotion and support of the sport. In thepast, Real Betis has partnered with other brokerages, including LegacyFX. As part of thesponsorship deal, which ran for three years, the company’s logo was displayedon the front of the players’ match shirts. ‘The ‘Business of…’ series of reports from GlobalData’s Sport Intelligence Center provide an in-depth view on the commercial strategy of a particular sporting league or event. Under the renewed agreement, Fontarel will continue to supply water to all Real Betis athletes during training sessions and competitive matches, ensuring high-quality hydration for the team. The partnership also extends to the club’s VIP areas at the Estadio Benito Villamarín, where Fontarel water will be available to guests, reinforcing the brand’s visibility within the stadium.

With 84 institutes, 727 laboratories, and more than 10,000 engineers, Gree has a significant presence worldwide, including production plants in China, Vietnam, Pakistan, and Brazil. The company manufactures over 60 million air conditioning units annually for residential and commercial use, making it one of the largest manufacturers in the industry. OlyBet stated while announcing the partnership that its customers would also have the opportunity to engage with the club via live broadcasts, local events, social media and betting experiences. As per the deal, OlyBet serves as an official partner of Real Betis across the Baltics region and works with the club on a range of marketing campaigns. It has over a million policyholders and continues to grow at a steady rate. The company has sponsored multiple LaLiga teams like Real Sociedad, Valencia, Getafe and Sevilla.

Multi-year extension announced The Premier League announced a five-year extension of their partnership with manufacturer and distributor of pressure-sensitive adhesive materials, Avery Dennison. Real Betis posted a video of their partnership with the American soft-drink giant on their social media in March 2022. Real Betis signed with Zimbabwean company in March 2021, making the latter a regional sponsor of the former in Africa. This agreement came to be due to the success of the Real Betis Academy, which is already operating in Zimbabwe. As announced in February 2020, Cruzcampo extended its deal with Real Betis for three more years. The deal, according to the club, reinforces Betis’ growth in terms of audience, stadium attendance and the value of the club’s brand.

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BeSoccer signed a four-year sponsorship agreement coinberry review with Real Betis in 2018, becoming their new technology partner. The deal entails BeSoccer featuring on the left side of the team’s shorts. The agreement between the two Andalusian companies also allows BeSoccer to develop the official Real Betis Balompié app. The ticketing platform will become an “official partner” of Forever Green, the “club’s environmental sustainability platform”. Real Betis play in green and white and have placed environmental initiatives at the forefront of its non-footballing operations, hence the name of its foundation. Renfe and Real Betis announced a deal in May 2021, making the company the official transport partner of the club.

• The company manufactures over 60 million air conditioning units annually for residential and commercial use, making it one of the largest manufacturers in the industry.
• The company has sponsored multiple LaLiga teams like Real Sociedad, Valencia, Getafe and Sevilla.
• Betway’s departure was possibly the result of the Spanish government’s decision to ban all deals with gambling firms.
• The brand hopes to synergise with the club and create brand awareness among their fans and also launch creative initiatives with the Spanish side in near future.
• The company operates a large logistics network with two warehouses spanning over 20,000 m² and a robust after-sales service network with more than 250 technicians and service centers.
• The company has committed to reducing 40% of its CO2 emissions by 2025 as compared to 2018.

While Trainline does offer Spanish rail and coach tickets, its global position was crucial to the Real Betis management. Trainline’s CEO said the collaboration would also boost Seville’s standing as a rail destination in southern Europe. My eagerness, interest and inclination towards sports has continuously been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute. The term ‘VRAUU’ is used in Brazil to describe a good mood or attractive moments in nightlife, and the brand states that’s what its drink reflects.

For more information about GlobalData’s Sport Intelligence Center please click here. For more detailed analysis of all sponsor partners of cryptocurrency broker canada Real Betis, as well as those of all other La Liga clubs, buy the report here. Volvo is a Swedish brand of motor vehicles known mainly for its SUV models. The company has committed to reducing 40% of its CO2 emissions by 2025 as compared to 2018.

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In a landmark agreement, Real Betis and Gree Products, the official representative of the Gree brand in Spain, have signed a multi-year sponsorship deal. As one of the world’s largest air conditioning manufacturers, Gree will become the main sponsor of the club for the next three seasons, starting on July 31, 2024, and continuing through to June 30, 2027. The Gree logo will feature prominently on the front of the playing kits for the first men’s team and Real Betis Futsal, as well as becoming the official sponsor of Real Betis Féminas. The sponsorship includes support of Real Betis’ basketball, futsal, esports, and men’s and women’s football teams. This multi-year contract also includes a significant position for the MuchBetter logo on the Cream Real Betis shirt. The MuchBetter brand is also placed on the shorts of the first football team.

By 2025, half of its vehicles will be electric, and by 2030, no combustion engine vehicles will be sold by the company. In 2017, Volvo committed to progressively abandon combustion engines and to electrify their entire car range. The company has also committed to reducing, by 2025, 40% of its CO2 emissions compared to 2018 across their chain of production and distribution. “RealBetis continues in its pursuit of attracting the interest of internationalcompanies that can join our project,” Alarcón commented. Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.